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See our price match guarantee. See how a store is chosen for you. Loading, please wait Free 2-Day Shipping. Same Day Delivery. Size 1 Size chart. Color Tan. A green circle with a white checkmark in the center. Help us improve this page. About this item. Non-binding leg openings create smooth transition to skin. Lightweight design offers storees shaping without the bulk. Specifications Size: 1. Description Looking for comfortable shaping that lasts all day? Then look no further than this must-have mid-thigh.
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Spanx, Inc. The company manufactures mainly pantyhose and other underwear for women and, since , produces male underwear as well. Spanx specializes in foundation garments intended to make people appear thinner. The creation of the initial product prototype was completed over the course of a year and involved Blakely, her mother, and her friends personally testing the garments.
This was innovative at the time, as the industry did not test products with people. Blakely's research revealed that the industry had previously been using the same size waistband for all hosiery products to cut costs, and a rubber cord was inserted into the waistband. For her product development, Blakely created different waistbands to suit different-sized consumers. Following the submission of the online application, Blakely then worked on the packaging of her product, which she intended to color red for the purpose of boldness, as the other brands at the time were all packaged in "beige, white or grey".
Additionally, Blakely used three animated images of different-looking women, which was also novel at the time, when other brands displayed the same type of female model. Requiring a brand name for her product, Blakely was frustrated after failing to settle on a title that satisfied her, after a year and a half of ideation. At the time she finalized her brand name, Blakely knew that Coca-Cola and Kodak were two of the most recognized brand names in the world, and that both contained a strong "k" sound.
Blakely read that the founder of Kodak liked the sound so much that he used it as the beginning and end of his brand name and then proceeded to create a functioning word based upon this foundation.
The name "Spanks" eventually came to Blakely, and she decided to replace the "ks" with an "x", as her research had shown that constructed names were more successful and were easier to register as a trademark. In , Blakely launched the Spanx brand from her apartment,  undertaking all initial calls and marketing herself. Her boyfriend at the time, a healthcare consultant, later resigned from his job and joined Blakely in the running of the nascent business.
Blakely previously conducted a meeting with a representative of the Neiman Marcus Group , at which she changed into the product in the ladies restroom in the presence of the Neiman Marcus buyer to prove the benefits of her innovation. Following the establishment of the company, Blakely's then-boyfriend eventually became Spanx's chief operating officer COO and met Laurie Ann Goldman at the Saks Fifth Avenue in Atlanta in , while she was on maternity leave from her employer at the time, Coca-Cola.
Goldman was specifically looking for a Spanx product, and the pair exchanged contact details—Goldman became the CEO of Spanx in Writing for Fortune magazine in February , Colleen Leahey identified Goldman as a key aspect of the company's successful growth:.
Goldman crafted a business model for the company based on lessons she learned during her year stint at Coke: thinking big, starting small, and scaling fast. We gain leverage or we lose leverage. In the first half of , Blakely worked on building the company's first standalone retail stores in shopping malls along the East Coast of the U. Goldman resigned from the company in February , after over 10 years at the head of the Spanx.
Ribatt's appointment generated discussions about a potential footwear expansion by Spanx according to a statement Blakely made in October explaining her ambition to design the world's most comfortable high-heel shoe prior to retirement. In April , Spanx owner Sara Blakely partnered with longtime friend and restaurant owner Justin Anthony to feed frontline workers to fight the coronavirus. Workers at Atlanta's Children's Healthcare and its associated clinics receive free typical South African meals.
The brand produces lines with names such as "Bod-a-Bing! In , Spanx launched a deluxe collection called "Haute Contour" that included items such as a lace thong with waist reinforcements and color options like pink. Following the release, Blakely explained: "I said, 'Let's make it beautiful Spanx started manufacturing body-shaping undergarments for men "Spanx for Men — MANX" in ,   and then introduced denim to an expanding Spanx product line for the brand's "Fall" range in March During the inception of Spanx, Blakely was contacting friends and acquaintances, including those from her past, and asking them to seek out her products at select department stores in exchange for a check that she would send to them by mail as a token of appreciation.
Winfrey's production team explained to Blakely that, while Winfrey usually only promoted the product itself, they sought to travel to Blakely's apartment in Atlanta and interviewed her in her home, as Winfrey was especially interested by the entrepreneur's story.
At the time, Blakely was still a fax machine salesperson and needed to enlist the help of friends to act as employees for the purposes of the filming of the episode. Other celebrities who wear the brand are Gwyneth Paltrow and Jessica Alba. Blakely was later caught on CCTV by a department store repositioning her products so they were displayed more prominently.
Spanx is a private company and has not released financial information. Blakely owns the entirety of the brand and employed approximately personnel in In search of a manufacturing partner, Blakely searched ThomasNet to find North Carolina hosiery manufacturers.
Because Highland had no interest in distribution, Blakely took Spanx production to a small mill in Siler City, which then went out of business. Acme-McCrary Corporation, a hosiery mill founded in Asheboro, NC, in , then took over production and distribution. The North Carolina firm is no longer the sole manufacturer of Spanx, but remains highly involved with Blakely in new product development, yarn specifications and manufacturing expertise.
From Wikipedia, the free encyclopedia. American intimate apparel company. Not to be confused with Spandex. Atlanta, Georgia , U. This section needs expansion. You can help by adding to it. June January 20, Retrieved March 8, Kurtz January 1, Contemporary Marketing Cengage Learning. ISBN Retrieved January 29, Monsueto Ventures. Retrieved 8 June Fortune Magazine. Atlanta Business Chronicle. American City Business Journals. CBS Retrieved 5 May Wall Street Journal. Retrieved July 4, February 4, Retrieved July 5, AOL Small Business.
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