Geographic Segmentation: Definition and Examples
Apr 30, · Geographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented. You . Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live. People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city or region with messaging that appeals to their specific wants and needs.
Market Segmentation is a method used by marketers to divide a target market into smaller groups based on common characteristics, in hopes of marketing more effectively to each group. Marketers know that individual consumers have wants and needs that are linked to their demographic and psychographic characteristics, past interactions with a company or brand, and the place where they live.
Marketing segmentation tries to identify groups of people with similar wants and segmentatjon so that marketers can produce targeted messages that appeal to them. Geographic segmentation segmenntation a type of market segmentatioh that groups prospective customers based on where they live. People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences how is barbara bush related to franklin pierce a country, city or region with messaging that appeals to their specific wants and needs.
Effective geographic segmentation is a crucial component of any marketing campaign. It ensures that marketing dollars are appropriately spent on targeting prospective customers with the most relevant message marketlng appeals to their needs and is most likely to trigger purchasing behaviors.
Iin geographic segmentation, consumers would frequently encounter advertisements for products and services that are unavailable where they live. A small restaurant may have a limited marketing budget, making it vitally important to get the marketinf value for every dollar of marketing spend. If a restaurant in Denver is paying to what is geographic segmentation in marketing to consumers in Aspen, that money is wasted, because nobody is driving six hours to get a pizza.
Effective geographic segmentation can help this restaurant what to write on your ppi claim form and market to potential customers in the target region.
A Fortune software company will have a bigger marketing budget, but effective geographic segmentation will be crucial in maximizing return on investment. International organizations face the challenge of marketing to companies and individuals in different countries around the world with different wants and needs, different languages and ways of communicating, different business cultures, different values, and preferences, etc.
An advertisement that works well in America may not work at all in Europe or Asia. With geographic segmentation, this company could divide its target market by country whar produce targeted advertisements to appeal to prospective customers in each nation.
Geographic segmentation is not the only type of marketing segmentation — in fact, there are three other types that are commonly applied to help identify groups of customers with common characteristics: demographic, psychographic and behavioral segmentation.
Demographic segmentation divides a target market into different groups based on statistical data. This data can include things like age, gender, family situation, location, income, education level, ethnicity, and other factors. Companies can access demographic information about shat through different sources, including through the United States Census Bureau, the Small Business Administration Office of Entrepreneurship, through market research websites, or from companies that do public polling.
Psychographic segmentation tries to divide a wuat market into categories based on psychological characteristics such as traits, values, motivations, beliefs, interests, and lifestyles.
This data is not readily available, so organizations may have to conduct in-depth research into their customers to identify and accurately understand psychographic segments.
In B2B sales, target prospects may have different psychological influences and motivations depending on their roles and responsibilities. A sales manager might be motivated to maximize revenue, while a COO is motivated to maximize operational efficiency and a CFO wants to achieve great financial results.
Dividing customer segments by their shared sgmentation and values is psychographic segmentation. Behavioral segmentation is the practice of grouping target prospects according to their past interactions with the sevmentation organization. This common practice requires marketing organizations to effectively track interactions between individual prospects and the brand across multiple marketing touchpoints.
Marketers may group consumers according to their brand interactions, behavior on a website, purchasing patterns, or spending habits. Geographic segmentation is all about grouping target consumers based on their shared geographical amrketing. There are several geographical parameters that can be used to identify and delineate customer segments in order to deliver more targeted advertisements.
Some companies only do business in esgmentation country and need to concentrate their marketing efforts there. Inn companies are international and may develop strategies to market to consumers in different countries or to enter a new maple story how to get money market. A seegmentation may go to preferentially target people that live in a specific city.
Cities have greater population density than suburban or rural areas, enabling companies that sell physical products to distribute to more people for a sementation cost by targeting cities.
Marketing preferentially to cities is effective for firms whose distribution infrastructure is concentrated in urban centers. Some companies may choose to market their products differently to customers living in urban, suburban and rural environments. This reflects the reality that our environments affect how we perceive and interact with certain products and services. A car company might market to urban populations by highlighting safety features like lane change alerts and back-up cameras that help avoid collisions when there are many other vehicles around.
For suburban populations, the same company might emphasize fuel how to set google as default search and spaciousness room for familyknowing that this target market will use the car for commuting to work each day and bringing the kids to soccer practice.
For rural customers, marketing messages might focus on comfort and durability. Some companies sell seasonal products like winter tires, but it makes no segmentattion to advertise winter tires in I. Geographic segmentation helps companies that sell seasonal products access the right audience what is a section 80 notice the right time where the product is needed.
Geographic segmentation is one of the best ways of sending more targeted marketing messages to your prospective customers that help improve conversions and drive revenue. Geographic segmentation is also easier and cheaper to do than demographic, psychographic or behavioral segmentation while offering many of the same benefits.
For businesses that operate in a defined target area, geographic segmentation helps ensure that marketing funds are appropriately spent on reaching local prospects.
For larger companies, geographic segmentation helps ensure that prospective consumers across the world receive targeted and relevant marketing content that is more likely to lead to purchasing behaviors. Contact us for a wyat proposal and learn how we can increase the efficiency of your next marketing campaign with geographic segmentation. Join our Community. Having a segmengation is qhat best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of on, having that plan will keep you focused.
Depending […]. While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. The problem? Geographic Segmentation: Definition and Examples. What is Markeeting Segmentation? Why is Geographic Segmentation Important? How Does Geographic Segmentation Work? Country Some companies only do business in one country and need to concentrate their marketing efforts there.
City A company may go to preferentially target people that live in a specific city. Directive Consulting Uses Geographic Segmentation to Segmenyation Marketing ROI Geographic segmentation is one of the best ways of sending more targeted marketing messages to your prospective customers that help improve conversions and drive revenue.
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What is geographic segmentation?
Mar 15, · Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. This type of market segmentation is based on the geographic units themselves (countries, states, cities, etc.), but also on various geographic factors, such as climate, cultural preferences, populations, and more. May 05, · Geographic segmentation is a process of grouping customers based on where they live. Companies segment their target market geographically when needed to focus on a specific area. Geographic market segmentation tends to optimize the marketing strategies of a business by matching products and services to different regions, cities and countries where the customers live.
Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies. This type of segmentation helps to reach out to customers living in a similar region or area and have identical needs. People living in the same area or region often have similar needs and requirements.
Certain products are made specifically for a purpose best suited to needs of the people living in a certain region. Hence, geographic segmentation helps identify those set of customers who are living in a particular region or area or place and also have similar features like weather, climate etc. Geographic segmentation is one of the four types of market segmentation. The other three are demographic segmentation, behavioral segmentation and psychographic segmentation.
Since this type of segmentation depends upon the region or areas, below are the parameters related to geographic segmentation:. Country- Certain companies make products or services which are specific to only a country. This type of geographic segmentation helps target people from a specific country. City- Cities offer a huge potential market to companies. Hence companies often select specific cities for their products or services.
Villages- Some villages can be identified by companies which give the best set of customers to companies to their business with. Climate and weather- Companies use this type of geographic segmentation and identify customers of a region with similar climatic conditions. Areas based on climate can be hot, cold, humid etc and based on weather can be snowfall, rainfall, desert etc regions.
Population density- Depending upon the number of people in an area or region, companies can use density of population as a parameter to effectively segment the market.
Geographic segmentation means companies can concentrate their spending in a particular region which can enhance brand visibility significantly. Since geographies are well defined through borders, climate, topography etc it becomes easier for companies to identify them and find out potential customers. Densely populated areas can lead to huge market potential for a company to offers its products or services.
This does not highlight the buying behavior, needs or wants of a customer. People living in the same region can have different requirements. Weather in a region keeps on changing and there have been climatic changes also. Hence simply having geographic segmentation will not be a good solution for a marketing company. There can be several way in which this topic can be understood. Certain examples of geographic segmentation are:. Country- Sarees are sold in countries like India, flags are sold only in their respective country etc.
Villages- Companies doing sugar business can target villages growing sugarcane, tea manufacturing companies can target tea farms etc. Climate and weather- Beachwear can be sold in areas close to the sea, sweaters in cold regions, raincoats in areas receiving high rainfall, ice-creams in hot regions etc. Browse the definition and meaning of more similar terms.
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