What does product quality really mean

what does product quality really mean

What Does "Product Quality" Really Mean?

Garvin, David A. "What Does 'Product Quality' Really Mean?" MIT Sloan Management Review 26, no. 1 (fall ). Sep 28,  · They evaluate things like how the product was sold to them, how it was delivered, how it was packaged, how it performed, how long it lasted and how well it was supported. Quality is about how well you “meet or exceed customer expectations.”. And you have to remember that with regards to every point of contact.

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Contact us. About us. Search by:. All fields Reference no. Go to advanced search. Printer-friendly version. Product details Share this page:. David A Garvin. Published by:. About this whay Related products Abstract In this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management.

He then goes on to build an eight-dimensional framework to elaborate on these what is 12a on w2. Using this framework, he addresses the empirical relationships between quality and variables such as price, advertising, market share, cost, and profitability. Access this item You must be logged in to access preview copies. View our pricing guide or login to see prices.

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In this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management. He then goes on to build an eight-dimensional framework to elaborate on these definitions. What Does "Product Quality" Really Mean? In this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management. He then goes on to build an eight-dimensional framework to elaborate on these definitions. Using this framework, he addresses the.

Dismal sales, skyrocketing liabilities, floundering productivity, and stratospheric costs. These and more will all be yours when you produce junk products. Often times they just focus on how closely their products are being made to spec.

There is more to quality than just producing to specifications. You have to understand that quality is about perspective. For example, the customer, the product manager and the product developer will all have very different views of product quality. So, you need to take all these views into account and decide which one is the most important. Sure, you can look at how well your products match their design intent. If you want the customer to have the best-possible impression, you need to take a holistic view of product quality.

You need to look at it from all angles. Well, here they are…. Quality of Design is all about how good your product specifications actually are. Sure, a quality manufacturer can make your products to spec. It lets you see how well the manufactured products match your design.

And it lets you know if they were produced correctly. Aside from being designed well, you have to make sure your customer has all the instructions they need to use it. And it has to be clear how they should handle things like unpacking, assembling, using, maintaining, making adjustments, etc.

By providing excellent customer service, you ensure that customers will get the most out of your products. If so, you need to make sure you understand David A. We can go into each one in more detail another time. But, for now, you can get the gist by just looking at them. Now… Keep in mind here that there may be instances where improving one of the eight dimensions can be detrimental to others.

For example, a Swiss army knife is a great all-purpose tool. It has a lot of f eatures. But those little scissors are not always going to be enough to get the job done.

By adding more features, performance suffers. They evaluate things like how the product was sold to them, how it was delivered, how it was packaged, how it performed, how long it lasted and how well it was supported. It starts with the design phase, it continues through production and long after your customer buys the product. So, by making your company customer-centric, you can produce high-quality products that you can always be proud of. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Submit Comment. To manage product quality as effectively as possible, you need to have a quality management system in place.

An effective quality system helps ensure that each time your products ship, you can be confident that they will be free from excessive defects. When putting As an importer, you have requirements that you expect your suppliers to meet. As a consumer product importer, you may be conducting third-party inspections to verify product quality. Take it from 20th-century quality guru W.

Edwards Deming. In his book, You know that product quality is important. But… There is more to quality than just producing to specifications. Well, here they are… 1 Quality of Design Quality of Design is all about how good your product specifications actually are.

What are the eight dimensions? Got the picture? Submit a Comment Cancel reply Your email address will not be published. Search for:. What is a Product Quality Inspection? Share This Post.

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